Bill is EVERYWHERE! How does he know??

I bought some new ink for my printer recently and this is the insert that comes with it:

It's an ad to encourage you to make your own cards and posters. They use some interesting photos as examples.

See what I'm talking about? Here's a closeup:

So the message here is that HP knows I host this podcast, and is sending me customized advertising featuring WILLIAM FUCKING SHATNER. And Bill knows about it.

Isn't he handsome?