I bought some new ink for my printer recently and this is the insert that comes with it:
It's an ad to encourage you to make your own cards and posters. They use some interesting photos as examples.
See what I'm talking about? Here's a closeup:
So the message here is that HP knows I host this podcast, and is sending me customized advertising featuring WILLIAM FUCKING SHATNER. And Bill knows about it.
Isn't he handsome?